The Battle in the Inbox: Round 3 - Getting Responses
Today is the final part of my analysis of what happened when two premises companies used an email campaign to promot...
Marketing to Schools Blog
A blog for education businesses ready to sell more to schools.
The Battle in the Inbox: Round 2 - Getting Engagement
Today is the second part of my analysis of what happened when two companies used an email campaign to promote the sa...
The Battle in the Inbox: Round 1 – Getting the Email Opened
Hopefully you’ve now had chance to take a good look at the infogram I posted last week, highlighting the plight of t...
The Battle in the Inbox: New Infogram
At Sprint we’re constantly analysing the results from the email marke...
The Peggy Mitchell Effect - 7 Steps to Short and Feisty Schools Marketing
Often the most difficult part of writing a marketing email is getting started. That’s why, when writing copy for clients...
Schools Urged to Buy in Careers Advice for Their Pupils
I remember the excitement I felt in my final year of secondary school when we were given access to a computer programme...
School and Teacher Data Changes Fast: Are You Keeping Up?
As anyone who has ever tried to farm eggs on an industrial scale will tell you; the more chickens you have the more eggs...
Email Landing Pages Part 4: Scan
I expect many of you are currently busy preparing your email content in readiness for contacting schools in the Autumn t...
VIDEO: Train up your email content
When we work on our clients' education marketing campaigns we focus on 3 key points when working on the content. If you...
Email Landing Pages Part 3: Trust
Last week we looked at how your email landing page has just 5 seconds to capture teachers' attention. Fail to make an im...
Email Landing Pages Part 2: Scent
If you're planning to email schools in the Autumn Term then I'm sure you will see an avalanche of interested teachers cl...
Email Landing Pages Part 1: Five Seconds to Impress
With schools winding down for the summer holidays and companies putting their marketing to schools on ice, I thought I s...
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